Drivers and Trends Margarine / Butter

Drivers and Trends Margarine / Butter

  Margarine and butter Market, is evolving according to trends and current needs, changing, more educated and at the end, more demanding consumers. In relation to consumption moments, authenticity or “Homemade” plays an important role appealing to the emotional side of consumers through products close to home, using tradition and treasured memories. Butter consumption associated with pleasurable experiences or indulgence, makes that “Premium” products be relevant, with mixtures of ingredients that […]