Category Insights: Juices and Juice Drinks

Category Insights: Juices and Juice Drinks

When it comes to the beverages we drink, consumers are going back to the basics. According to Nielsen (Healthy Eating Trends around the world 2015), the most desirable attributes are foods and beverages that are fresh, natural and minimally processed. Foods and beverages with all natural ingredients and those without genetically modified organisms (GMOs) are each considered very important and the absence of artificial colors, flavors and foods made from vegetables/fruits […]

Functional Juices and Nectars

Functional Juices and Nectars

While the typical juice product is characterized as high sugar content, incorporating vegetables can help reduce sugar content while providing healthier benefits to the product. The variety of healthy juice options is more likely to be well received among consumers who are actively working on improving their diet to combat obesity. Brands that incorporate cereals and grains in their formulations not only help reduce huger, but also provide the product with […]