Functional Juices and Nectars
While the typical juice product is characterized as high sugar content, incorporating vegetables can help reduce sugar content while providing healthier benefits to the product.
The variety of healthy juice options is more likely to be well received among consumers who are actively working on improving their diet to combat obesity.
Brands that incorporate cereals and grains in their formulations not only help reduce huger, but also provide the product with a distinctive healthier characteristic to set it aside from others. The most important functionalities in the category are: Antioxidant, Immune System and Digestion.